GENERATIVE LEADERSHIP OF MEANINGS. The Leveraging of Learnable Theory toShape Meanings, Drive Change and Burst Innovation

Generative Leadership of Meanings by Luca Magni, Giorgio Marchetti and Ahlam Alharbi

A groundbreaking manifesto for the future of leadership. This isn’t just another book on leadership—it’s a seismic shift in how we understand influence, meaning, and human connection. *Generative Leadership of Meanings* introduces a revolutionary framework that fuses neurosemantics, affordance theory, and linguistic innovation to reveal the hidden architecture of motivation and change. Through vivid examples, original models, and practical tools, the authors show how leaders can: – Surface the unspoken needs that drive behaviour – Turn conversations into catalysts for transformation – Build organizations that generate meaning—not just manage performance Leadership, in this view, is a generative act—one that listens deeply, evokes what matters, and co-creates new realities. This book is for those who sense that something deeper is possible—and are ready to lead from that place. Here is a book to sharpen how you see people, how you mobilise meaning, and how you lead your organisation into what’s next.